{"id":3784,"date":"2013-02-13T00:00:00","date_gmt":"2013-02-12T23:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3784"},"modified":"2025-12-05T11:39:08","modified_gmt":"2025-12-05T10:39:08","slug":"grundung-einer-task-force-e-zur-vermarktung-des-befestigten-erbes","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/de\/founding-of-task-force-e-marketing-fortified-heritage\/","title":{"rendered":"Gr\u00fcndung der \u201cTask Force E-Marketing f\u00fcr befestigtes Kulturerbe\u201d"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex eplus-styles-uid-ba19fe\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\"><strong>Gemeinsame Entwicklung von E-Marketing-Tools f\u00fcr die Vermarktung von Festungsdenkm\u00e4lern<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">Der Workshop \u201cToolentwicklung f\u00fcr das E-Marketing von Festungsdenkm\u00e4lern\u201d (Output 3.4.1) fand am 13. Februar 2013 an der Humboldt-Universit\u00e4t zu Berlin statt.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Ziel des Treffens war es, L\u00f6sungen zu finden, Instrumente, Konzepte und Strategien f\u00fcr alle Festungsdenkm\u00e4ler zu entwickeln, moderne Kommunikationsm\u00f6glichkeiten zu nutzen, um Angebote einem breiteren Publikum zu pr\u00e4sentieren und generell mehr Menschen anzusprechen. W\u00e4hrend des Workshops pr\u00e4sentierten die Festung K\u00f6nigstein (Deutschland) und die Festung Kufstein (\u00d6sterreich) ihre Erfahrungen und Bem\u00fchungen bei der Nutzung moderner Kommunikationskan\u00e4le. Andere Experten sprachen \u00fcber Arten von Internetmarketing und soziale Medien.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Die Notwendigkeit einer eigenen Arbeitsgruppe f\u00fcr den spezifischen Bereich des Internetmarketings wurde in den Diskussionen eingehend er\u00f6rtert. Unter der Leitung des Forte Cultura-Projektpartners ECCOFORT e.V. wurde die \u201cTask Force e-marketing fortified heritage\u201d gegr\u00fcndet, die verschiedene Aufgaben des Arbeitsprogramms zum Thema e-marketing l\u00f6sen wird.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Der Workshop \u201cToolentwicklung f\u00fcr das E-Marketing von Festungsdenkm\u00e4lern\u201d (Output 3.4.1) fand am 13. Februar 2013 an der Humboldt-Universit\u00e4t zu Berlin statt.<\/p>","protected":false},"author":3,"featured_media":3788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,110],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3863,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}