{"id":3785,"date":"2013-05-14T00:00:00","date_gmt":"2013-05-13T22:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3785"},"modified":"2025-12-05T11:43:43","modified_gmt":"2025-12-05T10:43:43","slug":"task-force-e-marketing-befestigtes-erbe-praktiziert-in-festung-kufstein-bei","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/de\/task-force-e-marketing-fortified-heritage-practiced-in-fortress-kufstein-at\/","title":{"rendered":"Task Force E-Marketing zur St\u00e4rkung des Kulturerbes in der Festung Kufstein (AT)"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex eplus-styles-uid-3eeb9e\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper wp-block-paragraph\"><strong>1<sup>st<\/sup>\u00a0Treffen der Task Force am 13.\/14. Mai 2013 auf der Festung Kufstein (\u00d6sterreich)<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Im Zusammenhang mit dem Forte Cultura e-Marketing Workshop im Februar 2013 an der Humboldt Universit\u00e4t in Berlin, fand das erste Treffen der \u201cTask Force e-Marketing Fortified Heritage\u201d in Kufstein statt. Das Treffen wurde vom Forte Cultura Projektpartner ECCOFORT reg.ass. organisiert und von der Top-City-Kufstein GmbH ausgerichtet. Zw\u00f6lf E-Marketing-Spezialisten aus f\u00fcnf L\u00e4ndern untersuchten und analysierten die Best-Practice-M\u00f6glichkeiten der Festung Kufstein.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Gem\u00e4\u00df dem Arbeitsprogramm von Forte Cultura diskutierten die Teilnehmer des Workshops \u00fcber die Schaffung von E-Marketing-Tools f\u00fcr die Umsetzung des Marktes f\u00fcr das Kulturerbe. Spannende Themen wie Online-Shopping, E-Ticket-Systeme, Immobilienplattformen und touristische Informationsplattformen f\u00fcr die Kulturroute Forte Cultura waren wichtige Diskussionspunkte des Treffens.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Das Ziel dieser Arbeit ist es, Produkte im Bereich des befestigten Kulturerbes zu entwickeln, um mehr touristisches Interesse und Einkommen im Internet und in mobilen Anwendungen zu generieren.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Die Teilnehmer der etablierten Festungen wie K\u00f6nigstein, Salzburg und Kufstein tauschten im Rahmen dieses Treffens ihr Fachwissen untereinander aus. Ihre Erfahrungen und bew\u00e4hrten Praktiken werden als Grundlage f\u00fcr die Neuentwicklung des E-Marketings f\u00fcr das Festungserbe betrachtet.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Im Zusammenhang mit dem Forte Cultura E-Marketing-Workshop im Februar 2013 an der Humboldt-Universit\u00e4t in Berlin fand in Kufstein das erste Treffen der \u201cTask Force E-Marketing Fortified Heritage\u201d statt.<\/p>","protected":false},"author":3,"featured_media":3786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,117,110],"tags":[],"class_list":["post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-kufstein","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/comments?post=3785"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3785\/revisions"}],"predecessor-version":[{"id":3870,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/posts\/3785\/revisions\/3870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/media?parent=3785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/categories?post=3785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/de\/wp-json\/wp\/v2\/tags?post=3785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}