{"id":3784,"date":"2013-02-13T00:00:00","date_gmt":"2013-02-12T23:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3784"},"modified":"2025-12-05T11:39:08","modified_gmt":"2025-12-05T10:39:08","slug":"creacion-del-grupo-de-trabajo-e-comercializacion-del-patrimonio-fortificado","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/es\/founding-of-task-force-e-marketing-fortified-heritage\/","title":{"rendered":"Fundaci\u00f3n del \u201cGrupo de trabajo sobre marketing electr\u00f3nico para el patrimonio fortificado\u201d"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex eplus-styles-uid-ba19fe\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\"><strong>Desarrollo com\u00fan de herramientas de e-marketing para la implantaci\u00f3n en el mercado de monumentos fortaleza<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">El taller \u201cDesarrollo de herramientas para el marketing electr\u00f3nico de monumentos fortificados\u201d (resultado 3.4.1) tuvo lugar en la Universidad Humboldt de Berl\u00edn el 13 de febrero de 2013.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">El objetivo de la reuni\u00f3n era encontrar soluciones, establecer herramientas, conceptos y estrategias para todos los monumentos fortificados, utilizar las modernas oportunidades de comunicaci\u00f3n para presentar ofertas a un p\u00fablico m\u00e1s amplio y atraer a m\u00e1s gente en general. Durante ese taller, la Fortaleza de K\u00f6nigstein (Alemania) y la Fortaleza de Kufstein (Austria) presentaron sus experiencias y esfuerzos realizados en el uso de los modernos canales de comunicaci\u00f3n. Otros expertos hablaron sobre los tipos de marketing en Internet y las redes sociales.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Durante los debates se aclar\u00f3 la necesidad de crear un grupo de trabajo especial para el \u00e1mbito espec\u00edfico del marketing en Internet. Bajo la direcci\u00f3n de ECCOFORT reg.ass., socio del proyecto Forte Cultura, se cre\u00f3 el \u201cGrupo de trabajo de marketing electr\u00f3nico del patrimonio fortificado\u201d, que se encargar\u00e1 de resolver las diferentes tareas del programa de trabajo relacionadas con el marketing electr\u00f3nico.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El taller \u201cDesarrollo de herramientas para el marketing electr\u00f3nico de monumentos fortificados\u201d (resultado 3.4.1) tuvo lugar en la Universidad Humboldt de Berl\u00edn el 13 de febrero de 2013.<\/p>","protected":false},"author":3,"featured_media":3788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,110],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3863,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}