{"id":3785,"date":"2013-05-14T00:00:00","date_gmt":"2013-05-13T22:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3785"},"modified":"2025-12-05T11:43:43","modified_gmt":"2025-12-05T10:43:43","slug":"fuerza-de-tarea-e-marketing-patrimonio-fortificado-practicado-en-la-fortaleza-de-kufstein-en","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/es\/task-force-e-marketing-fortified-heritage-practiced-in-fortress-kufstein-at\/","title":{"rendered":"El grupo de trabajo de marketing electr\u00f3nico fortaleci\u00f3 el patrimonio practicado en la fortaleza de Kufstein (Austria)."},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex eplus-styles-uid-3eeb9e\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\"><strong>1<sup>st<\/sup>\u00a0Reuni\u00f3n del Grupo Operativo los d\u00edas 13 y 14 de mayo de 2013 en la Fortaleza de Kufstein (Austria).<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">En relaci\u00f3n con el taller de Forte Cultura e-Marketing en febrero de 2013 en la Universidad Humboldt de Berl\u00edn, se celebr\u00f3 en Kufstein la primera reuni\u00f3n del \u201cTask Force e-Marketing Fortified Heritage\u201d. La reuni\u00f3n fue organizada por el socio del proyecto Forte Cultura ECCOFORT reg.ass. y fue organizada por Top-City-Kufstein GmbH. Doce especialistas en e-marketing de cinco pa\u00edses estudiaron y analizaron las mejores pr\u00e1cticas posibles de la Fortaleza de Kufstein.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">De acuerdo con el programa de trabajo de Forte Cultura, los participantes en el taller debatieron la creaci\u00f3n de herramientas de marketing electr\u00f3nico para la puesta en marcha del mercado del patrimonio forte. Temas tan apasionantes como las compras en l\u00ednea, los sistemas de billetes electr\u00f3nicos, las plataformas inmobiliarias y las plataformas de informaci\u00f3n tur\u00edstica para la ruta cultural Forte Cultura fueron los principales temas de debate de la reuni\u00f3n.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">La intenci\u00f3n de este trabajo es formar productos en el campo del patrimonio fortificado con el objetivo de generar mayor inter\u00e9s tur\u00edstico e ingresos tanto en internet como en aplicaciones m\u00f3viles.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Los participantes de las fortalezas establecidas como K\u00f6nigstein, Salzburgo y Kufstein compartieron conocimientos profesionales entre s\u00ed como aporte a esta reuni\u00f3n. Sus experiencias y buenas pr\u00e1cticas se consideran la base para el futuro desarrollo del marketing electr\u00f3nico del patrimonio fortificado.<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>En relaci\u00f3n con el taller Forte Cultura e-Marketing celebrado en febrero de 2013 en la Universidad Humboldt de Berl\u00edn, tuvo lugar en Kufstein la primera reuni\u00f3n del \u201cGrupo de trabajo e-Marketing Fortified Heritage\u201d.<\/p>","protected":false},"author":3,"featured_media":3786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,117,110],"tags":[],"class_list":["post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-kufstein","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/comments?post=3785"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3785\/revisions"}],"predecessor-version":[{"id":3870,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/posts\/3785\/revisions\/3870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/media?parent=3785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/categories?post=3785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/es\/wp-json\/wp\/v2\/tags?post=3785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}