The conference formed the framework for the general meeting of the European Fortress Tourism and Fortress Marketing Network. An international audience of over 40 fortress experts, tourism professionals and marketing specialists learnt about the development status of the European Fortress Monuments Cultural Route FORTE CULTURA® and discussed the marketing of tourism offers in fortress monuments. The city of Mainz, as host, was represented in detail with its eventful and exciting 2,000-year fortress history at the confluence of the Main and Rhine rivers by Marianne Grosse (Head of the De- partment for Building, Monument Protection and Culture), Philipp Meier (Head of mainzplus City- marketing GmbH), Uwe Schreiber and Dr Rudolf Büllesbach (Initiative Zitadelle Mainz e.V.).