{"id":3754,"date":"2013-06-25T00:00:00","date_gmt":"2013-06-24T22:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3754"},"modified":"2025-12-05T11:23:21","modified_gmt":"2025-12-05T10:23:21","slug":"2eme-conference-du-reseau-a-salzbourg-discussion-et-analyse-de-la-route-culturelle-forte-cultura-points-cles-et-strategies-de-marketing-pour-les-forteresses","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/fr\/2nd-network-conference-salzburg-discussion-and-analysis-of-the-culture-route-forte-cultura-key-points-and-marketing-strategies-for-fortresses\/","title":{"rendered":"2nd Network Conference [Salzburg] &#8211; Discussion and analysis of the Culture Route Forte Cultura key points and Marketing strategies for Fortresses"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex eplus-styles-uid-c546d5\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper wp-block-paragraph\">La deuxi\u00e8me conf\u00e9rence du r\u00e9seau du projet Forte Cultura, qui s'est tenue le 25 juin 2013 dans la forteresse de Hohensalzburg, a \u00e9t\u00e9 consacr\u00e9e \u00e0 l'avancement du d\u00e9veloppement de l'itin\u00e9raire culturel Forte Cultura, qui s'\u00e9tend de la mer Baltique \u00e0 la mer Adriatique.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Les partenaires du projet ont r\u00e9fl\u00e9chi \u00e0 l'introduction de l'h\u00e9ritage culturel de l'Europe centrale sur le march\u00e9. Le partenaire de projet responsable du d\u00e9veloppement et du marketing de l'itin\u00e9raire culturel, ECCOFORT reg.ass. Berlin, a propos\u00e9 un statut de d\u00e9veloppement et des points cl\u00e9s pour la nouvelle marque touristique Forte Cultura. 29 repr\u00e9sentants du patrimoine fortifi\u00e9 d'Europe centrale de 8 pays europ\u00e9ens ont \u00e9chang\u00e9 leurs exp\u00e9riences et leurs opinions.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Tous les repr\u00e9sentants des forteresses invit\u00e9s se sont engag\u00e9s \u00e0 analyser la cr\u00e9ation de l'itin\u00e9raire culturel Forte Cultura ainsi que la question de l'introduction du patrimoine culturel de l'Europe centrale sur le march\u00e9. M. Maximilian Brunner a accueilli la r\u00e9union et a pr\u00e9sent\u00e9 aux participants la forteresse de Hohensalzburg en tant que partie int\u00e9grante du patrimoine culturel mondial de l'UNESCO, si important pour le secteur du tourisme culturel.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Les possibilit\u00e9s de coop\u00e9ration entre la route culturelle Forte Cultura et la route culturelle autrichienne Via Imperialis ont fait l'objet d'une discussion sp\u00e9ciale au cours de la r\u00e9union. Il s'est av\u00e9r\u00e9 qu'il existe de nombreuses possibilit\u00e9s de nouvelles synergies et d'avantages communs. Le partenaire du projet, Kronach, propose \u00e9galement un mod\u00e8le de coop\u00e9ration r\u00e9gionale entre les forteresses de Franconie sous le label Forte Cultura.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Au cours de la r\u00e9union, il a \u00e9t\u00e9 question de l'attractivit\u00e9 et de la valeur du secteur touristique, de la mise en \u0153uvre du patrimoine culturel des forteresses et des monuments sur le march\u00e9 touristique, ainsi que des b\u00e9n\u00e9fices de la coop\u00e9ration internationale.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Les participants \u00e0 la conf\u00e9rence ont discut\u00e9 des itin\u00e9raires culturels, de leur impact sur le secteur touristique et de son enrichissement en cons\u00e9quence, du processus de commercialisation du patrimoine culturel, des instruments n\u00e9cessaires \u00e0 la mise en \u0153uvre de strat\u00e9gies de commercialisation internationale du patrimoine culturel sur le march\u00e9 et des possibilit\u00e9s de coop\u00e9ration entre les forteresses.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">Le repr\u00e9sentant de l'Institut europ\u00e9en des itin\u00e9raires culturels, M. Sorina Capp, a pr\u00e9sent\u00e9 les exp\u00e9riences du projet INTERREG IV-C CERTESS et a donn\u00e9 quelques conseils sur le d\u00e9veloppement d'itin\u00e9raires culturels de haute qualit\u00e9, \u00e9tant le plus performant dans la gestion de 27 itin\u00e9raires culturels en Europe.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\">La prochaine conf\u00e9rence du r\u00e9seau aura lieu \u00e0 Jaromer-Josefov \/ CZ en d\u00e9cembre 2013.<\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"eplus-wrapper wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La deuxi\u00e8me conf\u00e9rence du r\u00e9seau du projet Forte Cultura, qui s'est tenue le 25 juin 2013 dans la forteresse de Hohensalzburg, a \u00e9t\u00e9 consacr\u00e9e \u00e0 l'avancement du d\u00e9veloppement de l'itin\u00e9raire culturel Forte Cultura, qui s'\u00e9tend de la mer Baltique \u00e0 la mer Adriatique.<\/p>","protected":false},"author":3,"featured_media":3757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,17,25,30,110,98],"tags":[],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-conference_articles","category-previous-fortress-conferences","category-network-meetings","category-original-project","category-tourism-management"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/comments?post=3754"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3754\/revisions"}],"predecessor-version":[{"id":3861,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3754\/revisions\/3861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media\/3757"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media?parent=3754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/categories?post=3754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/tags?post=3754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}