{"id":3784,"date":"2013-02-13T00:00:00","date_gmt":"2013-02-12T23:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3784"},"modified":"2025-12-05T11:39:08","modified_gmt":"2025-12-05T10:39:08","slug":"creation-de-la-task-force-e-sur-la-commercialisation-du-patrimoine-fortifie","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/fr\/founding-of-task-force-e-marketing-fortified-heritage\/","title":{"rendered":"Cr\u00e9ation du \u201c Groupe de travail e-marketing patrimoine fortifi\u00e9 \u201d"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex eplus-styles-uid-ba19fe\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\"><strong>D\u00e9veloppement commun d'outils d'e-marketing pour la mise en \u0153uvre du march\u00e9 des monuments fortifi\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">L'atelier \u201c D\u00e9veloppement d'outils pour le marketing \u00e9lectronique des monuments fortifi\u00e9s \u201d (r\u00e9sultat 3.4.1) s'est tenu \u00e0 l'universit\u00e9 Humboldt de Berlin le 13 f\u00e9vrier 2013.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">L'objectif de la r\u00e9union \u00e9tait de trouver des solutions, d'\u00e9tablir des outils, des concepts et des strat\u00e9gies pour tous les monuments fortifi\u00e9s, d'utiliser les moyens de communication modernes pour pr\u00e9senter des offres \u00e0 un public plus large et d'attirer davantage de personnes en g\u00e9n\u00e9ral. Au cours de cet atelier, les forteresses de K\u00f6nigstein (Allemagne) et de Kufstein (Autriche) ont pr\u00e9sent\u00e9 leurs exp\u00e9riences et leurs efforts en mati\u00e8re d'utilisation des canaux de communication modernes. D'autres experts ont parl\u00e9 des types de marketing Internet et des m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">La n\u00e9cessit\u00e9 de cr\u00e9er un groupe de travail distinct pour le domaine sp\u00e9cifique du marketing sur Internet a \u00e9t\u00e9 clairement \u00e9tablie au cours des discussions. La \u201cTask Force e-marketing patrimoine fortifi\u00e9\u201d a \u00e9t\u00e9 cr\u00e9\u00e9e sous la direction du partenaire du projet Forte Cultura, ECCOFORT reg.ass., qui s'occupera des diff\u00e9rentes t\u00e2ches du programme de travail concernant l'e-marketing.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L'atelier \u201c D\u00e9veloppement d'outils pour le marketing \u00e9lectronique des monuments fortifi\u00e9s \u201d (r\u00e9sultat 3.4.1) s'est tenu \u00e0 l'universit\u00e9 Humboldt de Berlin le 13 f\u00e9vrier 2013.<\/p>","protected":false},"author":3,"featured_media":3788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,110],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3863,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}