{"id":3785,"date":"2013-05-14T00:00:00","date_gmt":"2013-05-13T22:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3785"},"modified":"2025-12-05T11:43:43","modified_gmt":"2025-12-05T10:43:43","slug":"task-force-e-marketing-patrimoine-fortifie-pratique-dans-la-forteresse-de-kufstein-au","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/fr\/task-force-e-marketing-fortified-heritage-practiced-in-fortress-kufstein-at\/","title":{"rendered":"Groupe de travail \u00ab e-marketing \u00bb : le patrimoine fortifi\u00e9 mis en valeur \u00e0 la forteresse de Kufstein (AT)"},"content":{"rendered":"
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1st<\/sup>\u00a0r\u00e9union de la Task Force les 13\/14 mai 2013 \u00e0 la Forteresse de Kufstein (Autriche)<\/strong><\/p>\n\n\n\n

Dans le cadre de l'atelier e-Marketing de Forte Cultura qui s'est tenu en f\u00e9vrier 2013 \u00e0 l'Universit\u00e9 Humboldt de Berlin, la premi\u00e8re r\u00e9union de la \u201cTask Force e-Marketing Fortified Heritage\u201d a eu lieu \u00e0 Kufstein. La r\u00e9union \u00e9tait organis\u00e9e par ECCOFORT reg.ass., partenaire du projet Forte Cultura, et accueillie par Top-City-Kufstein GmbH. Douze sp\u00e9cialistes de l'e-marketing de cinq pays ont \u00e9tudi\u00e9 et analys\u00e9 les possibilit\u00e9s de meilleures pratiques de la Forteresse de Kufstein.<\/p>\n\n\n\n

Selon le programme de travail de Forte Cultura, les participants \u00e0 l'atelier ont discut\u00e9 de la cr\u00e9ation d'outils de marketing \u00e9lectronique pour la mise en \u0153uvre du march\u00e9 du patrimoine fortifi\u00e9. Des sujets passionnants tels que les achats en ligne, les syst\u00e8mes de billetterie \u00e9lectronique, les plateformes immobili\u00e8res et les plateformes d'information touristique pour la route culturelle Forte Cultura ont \u00e9t\u00e9 les principaux sujets de discussion de la r\u00e9union.<\/p>\n\n\n\n

L'objectif de ce travail est de cr\u00e9er des produits dans le domaine du patrimoine fortifi\u00e9 afin de g\u00e9n\u00e9rer plus d'int\u00e9r\u00eat touristique et de revenus sur Internet et dans les applications mobiles.<\/p>\n\n\n\n

Les participants des forteresses \u00e9tablies comme K\u00f6nigstein, Salzbourg et Kufstein ont partag\u00e9 leurs connaissances professionnelles dans le cadre de cette r\u00e9union. Leurs exp\u00e9riences et bonnes pratiques sont consid\u00e9r\u00e9es comme une base pour un nouveau d\u00e9veloppement de l'e-marketing du patrimoine fortifi\u00e9.<\/p>\n\n\n\n

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<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Dans le cadre de l'atelier Forte Cultura e-Marketing organis\u00e9 en f\u00e9vrier 2013 \u00e0 l'universit\u00e9 Humboldt de Berlin, la premi\u00e8re r\u00e9union du \u201c groupe de travail e-Marketing Fortified Heritage \u201d s'est tenue \u00e0 Kufstein.<\/p>","protected":false},"author":3,"featured_media":3786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,117,110],"tags":[],"class_list":["post-3785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-kufstein","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/comments?post=3785"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3785\/revisions"}],"predecessor-version":[{"id":3870,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/posts\/3785\/revisions\/3870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/media?parent=3785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/categories?post=3785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/fr\/wp-json\/wp\/v2\/tags?post=3785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}