{"id":4819,"date":"2026-01-19T13:29:31","date_gmt":"2026-01-19T12:29:31","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?page_id=4819"},"modified":"2026-02-11T13:06:34","modified_gmt":"2026-02-11T12:06:34","slug":"forte-cultura-community-communication-guidelines","status":"publish","type":"page","link":"https:\/\/www.forte-cultura.network\/pl\/forte-cultura-community-communication-guidelines\/","title":{"rendered":"FORTE CULTURA - Wytyczne dotycz\u0105ce spo\u0142eczno\u015bci i komunikacji"},"content":{"rendered":"<p class=\"has-text-align-center eplus-wrapper\"><em><strong>Wzmocnienie naszej to\u017csamo\u015bci jako Europejskiego Szlaku Kulturowego<\/strong><\/em><\/p>\n\n\n\n<p class=\"eplus-wrapper\">FORTE CULTURA to co\u015b wi\u0119cej ni\u017c lista cz\u0142onk\u00f3w: jest to <strong>spo\u0142eczno\u015b\u0107<\/strong> fortec, miast i organizacji, kt\u00f3re dziel\u0105 europejsk\u0105 histori\u0119. Niniejsza Karta podsumowuje, czego oczekujemy od siebie nawzajem w zakresie komunikacji i zachowania spo\u0142eczno\u015bci, maj\u0105c na uwadze nasze <strong>Certyfikacja EICR<\/strong> oraz <strong>d\u0142ugoterminowy rozw\u00f3j.<\/strong><br><br><strong><span style=\"text-decoration: underline;\">1. Wsp\u00f3lny cel<\/span><\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">Jako cz\u0142onkowie FORTE CULTURA zobowi\u0105zujemy si\u0119 do:<\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-edf774\"><li class=\"eplus-wrapper eplus-styles-uid-8d9cae translation-block\">Present fortified heritage as a <strong>common European legacy<\/strong> \u2013 <em>from bastions to bunkers<\/em>.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae translation-block\">Promote fortresses as spaces for <strong>culture, tourism, education and dialogue<\/strong> \u2013 <em>fortresses for culture and peace<\/em>.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae translation-block\">Contribute actively to the visibility and credibility of the <strong>FORTE CULTURA route<\/strong>.<\/li><\/ul>\n\n\n<p class=\"eplus-wrapper\"><strong><span style=\"text-decoration: underline;\">2. Minimalne standardy komunikacji dla cz\u0142onk\u00f3w<\/span><\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">Ka\u017cdy cz\u0142onek wyra\u017ca zgod\u0119 na:<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><em><strong>Widoczno\u015b\u0107 szlaku kulturowego<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4819_bf6498-68 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4819_1a05bf-6a kt-svg-icon-list-level-1 translation-block\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"><\/path><polyline points=\"22 4 12 14.01 9 11.01\"><\/polyline><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Display the <strong>FORTE CULTURA logo and link<\/strong> on the main website(s) of the fortress \/ institution.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4819_08fdbc-c3 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">W miar\u0119 mo\u017cliwo\u015bci nale\u017cy wspomnie\u0107 o FORTE CULTURA w odpowiednich broszurach, panelach i materia\u0142ach cyfrowych.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"eplus-wrapper\"><em><strong>Zaanga\u017cowanie w kana\u0142y sieciowe<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4819_e84b94-c6 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4819_0d9975-a0 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">\u015aled\u017a oficjalne kana\u0142y FORTE CULTURA (strona internetowa, Facebook, LinkedIn itp.).<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"eplus-wrapper\"><em><strong>Regularne udost\u0119pnianie lub ponowne wykorzystywanie zawarto\u015bci trasy<\/strong><\/em> (np. co najmniej 1 post miesi\u0119cznie lub po wa\u017cnych og\u0142oszeniach sieciowych).<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><em><strong>Wk\u0142ad tre\u015bci<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4819_86a4db-af kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4819_f2ae83-37 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">W miar\u0119 mo\u017cliwo\u015bci, <strong>wiadomo\u015bci, zdj\u0119cia i kr\u00f3tkie historie<\/strong> o lokalnych projektach, wydarzeniach i dobrych praktykach.<\/span><\/li>\n\n\n\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4819_aa6f55-dc kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Odpowiadanie na pro\u015bby o wk\u0142ad (artyku\u0142y na blogu, kampanie tematyczne, ankiety) w rozs\u0105dnych terminach.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"eplus-wrapper\"><strong><span style=\"text-decoration: underline;\">3. Zachowanie spo\u0142eczno\u015bci<\/span><\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">Oczekujemy, \u017ce wszyscy cz\u0142onkowie<\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-1639bd\"><li class=\"eplus-wrapper eplus-styles-uid-8d9cae\">Uczestniczy\u0107 w co najmniej <strong>Jedno spotkanie cz\u0142onkowskie online<\/strong> rocznie.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae\">Nominuj <strong>lokalna osoba kontaktowa<\/strong> dla FORTE CULTURA i aktualizowa\u0107 swoje dane.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae\">Traktuj innych cz\u0142onk\u00f3w jak <strong>partnerzy<\/strong>, dziel\u0105c si\u0119 do\u015bwiadczeniem, narz\u0119dziami i wyci\u0105gni\u0119tymi wnioskami.<\/li><\/ul>\n\n\n<p class=\"eplus-wrapper\"><strong><span style=\"text-decoration: underline;\">4. Wsparcie ze strony FORTE CULTURA<\/span><\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">W zamian sie\u0107 zobowi\u0105zuje si\u0119 do:<\/p>\n\n\n<ul class=\"wp-block-list eplus-wrapper eplus-styles-uid-8f3cef\"><li class=\"eplus-wrapper eplus-styles-uid-8d9cae\">Zapewni\u0107 <strong>gotowe do u\u017cycia materia\u0142y<\/strong> (teksty, wizualizacje, hashtagi), aby u\u0142atwi\u0107 udost\u0119pnianie wa\u017cnych og\u0142osze\u0144.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae\">Wyr\u00f3\u017cnij aktywnych cz\u0142onk\u00f3w i klastry w <strong>komunikacja na poziomie trasy<\/strong>.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae translation-block\">Offer guidance on <strong>communication, interpretation and tourism products<\/strong> linked to the route.<\/li>\n\n<li class=\"eplus-wrapper eplus-styles-uid-8d9cae translation-block\">Represent fortified heritage and member interests at <strong>European level<\/strong>, including the Council of Europe.<\/li><\/ul>\n\n\n<p class=\"eplus-wrapper\"><\/p>\n\n\n\n<p class=\"eplus-wrapper translation-block\">By applying these simple principles, we help each other strengthen the <em>FORTE CULTURA brand,<\/em> improve our position for <em>EICR certification<\/em> and <em>increase the impact of our work<\/em> at local and European level.<\/p>\n\n\n\n<p class=\"eplus-wrapper\"><br><em><a href=\"https:\/\/www.forte-cultura.network\/wp-content\/uploads\/2026\/01\/FORTE-CULTURA-Community-Behaviour-Guidelines.pdf\">Pobierz jako PDF<\/a>.<\/em><\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>\n\n\n\n<p class=\"eplus-wrapper\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Strengthening our identity as a European Cultural Route FORTE CULTURA is more than a list of members: it is a community of fortresses, cities and organisations that share a European [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-4819","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/pages\/4819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/comments?post=4819"}],"version-history":[{"count":7,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/pages\/4819\/revisions"}],"predecessor-version":[{"id":4959,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/pages\/4819\/revisions\/4959"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/media?parent=4819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}