{"id":3784,"date":"2013-02-13T00:00:00","date_gmt":"2013-02-12T23:00:00","guid":{"rendered":"https:\/\/www.forte-cultura.network\/?p=3784"},"modified":"2025-12-05T11:39:08","modified_gmt":"2025-12-05T10:39:08","slug":"utworzenie-grupy-zadaniowej-ds-marketingu-wzmocnionego-dziedzictwa","status":"publish","type":"post","link":"https:\/\/www.forte-cultura.network\/pl\/founding-of-task-force-e-marketing-fortified-heritage\/","title":{"rendered":"Utworzenie \u201cGrupy zadaniowej ds. e-marketingu dziedzictwa kulturowego\u201d"},"content":{"rendered":"<div class=\"wp-block-columns alignwide eplus-wrapper is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex eplus-styles-uid-ba19fe\">\n<div class=\"wp-block-column eplus-wrapper is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"eplus-wrapper\"><strong>Wsp\u00f3lne opracowanie narz\u0119dzi e-marketingowych s\u0142u\u017c\u0105cych do wprowadzenia na rynek zabytk\u00f3w twierdz<\/strong><\/p>\n\n\n\n<p class=\"eplus-wrapper\">Warsztaty \u201cOpracowanie narz\u0119dzi do e-marketingu zabytk\u00f3w fortecznych\u201d (wynik 3.4.1) odby\u0142y si\u0119 na Uniwersytecie Humboldta w Berlinie w dniu 13 lutego 2013 r.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Celem spotkania by\u0142o znalezienie rozwi\u0105za\u0144, ustalenie narz\u0119dzi, koncepcji i strategii dla wszystkich zabytk\u00f3w warowni, wykorzystanie nowoczesnych mo\u017cliwo\u015bci komunikacyjnych do przedstawienia ofert szerszej publiczno\u015bci, a tak\u017ce przyci\u0105gni\u0119cie wi\u0119kszej liczby os\u00f3b. Podczas warsztat\u00f3w twierdza K\u00f6nigstein (Niemcy) i twierdza Kufstein (Austria) zaprezentowa\u0142y swoje do\u015bwiadczenia i wysi\u0142ki w zakresie wykorzystania nowoczesnych kana\u0142\u00f3w komunikacyjnych. Inni eksperci m\u00f3wili o rodzajach marketingu internetowego i mediach spo\u0142eczno\u015bciowych.<\/p>\n\n\n\n<p class=\"eplus-wrapper\">Podczas dyskusji jasno stwierdzono, \u017ce potrzebna jest osobna grupa robocza zajmuj\u0105ca si\u0119 konkretn\u0105 dziedzin\u0105 zwi\u0105zan\u0105 z marketingiem internetowym. Pod kierownictwem partnera projektu Forte Cultura, ECCOFORT reg.ass., powsta\u0142a \u201cGrupa zadaniowa ds. e-marketingu dziedzictwa kulturowego\u201d, kt\u00f3ra b\u0119dzie zajmowa\u0107 si\u0119 r\u00f3\u017cnymi zadaniami z programu roboczego zwi\u0105zanymi z e-marketingiem.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Warsztaty \u201cOpracowanie narz\u0119dzi do e-marketingu zabytk\u00f3w fortecznych\u201d (wynik 3.4.1) odby\u0142y si\u0119 na Uniwersytecie Humboldta w Berlinie w dniu 13 lutego 2013 r.<\/p>","protected":false},"author":3,"featured_media":3788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"editor_plus_copied_stylings":"{}","pgc_sgb_lightbox_settings":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[111,97,110],"tags":[],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-111","category-digital","category-original-project"],"_links":{"self":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/posts\/3784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/comments?post=3784"}],"version-history":[{"count":2,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/posts\/3784\/revisions"}],"predecessor-version":[{"id":3863,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/posts\/3784\/revisions\/3863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/media?parent=3784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/categories?post=3784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forte-cultura.network\/pl\/wp-json\/wp\/v2\/tags?post=3784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}